To give or not to give?

Definitely give. It feels good to give things away. It’s physically hard-wired into the human brain (thanks, dopamine). Gigabrains all over the world have proven that the act of gifting stimulates the dopamine reward pathway more than receiving gifts. It's the same part of the brain that's turned on when we have sex, or eat a slice of chocolate cake. Giving is better than getting, at least from the perspective of the brain.

Wait what? Why the hell are we talking about science?!

Think about the last time you gave someone a gift. I’ll bet you felt great for the whole day. Maybe you were a little stressed when thinking of what to buy. You went back and forth on a couple of options, but then you finally found it. The perfect gift. Waves of warm fuzziness washed over you. You were more excited to give the gift than the person was receiving it!

Does generosity come with a catch? Usually, the answer is yes, but Web3 has proven that we can combine our altruistic instincts and give as well as receive in a win-win, positive-sum game where both our projects and our communities benefit from the relationship.

Sonder is a tool to help you give things away. Go on, you know you want to. What will you gift to your community?

We remove all the manual, tiresome effort of trying to attract, activate, engage and reward your users. It’s SaaS for your crypto project.

So how does it work?

1. Connect your wallet. Create your brand’s profile.
2. Get your creative juices flowing and come up with some exciting journeys to take your users on:
   1. Bounties - everyone’s a winner in a bounty hunt. Set a task and reward everyone that completes it!
   2. Raffles - better rewards mean fewer recipients. Set up a raffle and give your users a chance to win a lucky draw.
   3. Competitions - sometimes there can only be one winner. Create a competition and find out who your most loyal and engaged users are.
   4. Custom - the sky’s the limit with custom campaigns! Decide on the rules of engagement and manually reward users for their submissions.
3. Set the rewards and duration for your campaigns and deploy with the click of a few buttons. Voila!

The underlying technology is that of a claimable smart contract that automatically distributes rewards according to the rules of the campaign once conditions are met. Trustless. Permisionless. Decentralised. Think of it this way: a white-label loyalty program on the blockchain, helping your brand navigate community rewards and customer loyalty in the web3 ecosystem.

Are you saying I can have my own Starbucks Odyssey loyalty programme?

That’s exactly what we’re saying. Now look, we can’t guarantee that you’ll have 18 million users right away… but we all know that community members are the most powerful marketing tool, our most important stakeholders, and the most accurate metric of how our brand is performing. The truth is that it has never been harder and more expensive for brands to acquire and retain customers. Let’s treat them right and reward our users for their engagement. It’s an essential part of being an authentic web3 brand.

Over time, the journeys you take your users on will grow and you’ll identify brand ambassadors with the most loyalty and greatest contributions!

As you think up more creative, multi-layered campaigns you’ll be able to introduce any number of off-chain actions including Twitter, YouTube, Instagram, Telegram, and any verifiable on-chain activity, whether that’s holding a NFT, transacting with your native token or collecting in-game assets!

So what are you waiting for? You can do all this for free. Drop your email and sign up for our private beta. You’re welcome.